Prime Industrial Electric is now Start Electric! Learn more here

From Prime to Start

We are proud to announce our name is changing from Prime Industrial Electric to Start Electric!

This change is not just a name alteration but a strategic move to better reflect our identity and provide a clearer distinction in the market. Over time, the “Prime” name has become diluted amid the presence of large conglomerates and numerous local competitors, causing confusion among our valued customers.

The decision to transition to Start Electric is driven by our ability to place the utmost care and know-how into improving facilities, maximizing uptime, and powering installs from start to finish. Our commitment to quality extends not only to our services but to the trustworthy relationships we build and the communities we support.

Rest assured, other than the brand change, all of our customer relationships and interactions will remain the same. You will have the same team and contacts and can expect to experience our continued reliability, expertise, and customer-centric approach.

If you have any questions about our brand change, please do not hesitate to reach out to me or anyone on our team. We thank you for your continued trust and partnership during this transition and look forward to powering your success under our new name.

Thank you for your support!

- Roland Van Olst, CEO